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Mastering Magento 2 - Second Edition by Jonathan Bownds, Bret Williams

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Search engine optimization

Without exception, for an online store to prosper it has to have customers. Attracting customers comes from a variety of efforts, including search engine rankings. There are a number of SEO-related activities for increasing traffic, from blog postings and backlinks, to product descriptions and reviews. For pre-launch purposes, you want to make sure to do the initial tasks that will add to the SEO arsenal.

Meta tags

If you intend to use meta tags as part of your Search Engine Optimization, see Chapter 7, Marketing Tools, for specific procedural information.

Analytics

In your Magento backend, under Stores | Configuration | Sales | Google API, is a panel titled Google Analytics. To have Magento automatically include a Google ...

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