PART 2PEOPLEThe Peskiest (and Most Powerful) Part of Agile Systems
Beyond the company results the team is asked to produce, teams need something to strive for—something to change the hamster wheel into a journey of their own making.
LYSSA ADKINS, COACHING AGILE TEAMS
EVERY SYSTEM OF KNOWLEDGE-WORKERS is made up of the same highly complex, convoluted, and confusing components: people. Humans, unpredictable and weird creatures that we are, make organizational design far more difficult than it could be. Because it’s designed for use on the planet Earth, Rimarketing must consider the idiosyncrasies of people. This part of the book describes the different roles that make up a high-functioning Rimarketing system, from individuals to teams to leaders. ...
Get Mastering Marketing Agility now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
