PART 3PROCESSESSeparating What We Do from How We Do It
We should work on our process, not the outcome of our processes.If you can’t describe what you’re doing as a process, you don’t know what you’re doing.
BOTH QUOTES FROM W. EDWARDS DEMING
PROCESS IS NO LAUGHING matter. I often refer to myself as a process nerd because I’m just as concerned with the way things get done as I am with the things I’m doing.
When processes are documented, sustainable, and repeatable, haphazard effort turns into strategic execution. A good process improves every piece of work that flows through it. A bad one can destroy even the most brilliant ideas.
The Rimarketing framework consists of two concurrent and interdependent processes, both of which we’ve briefly met ...
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