PART 4PRACTICESDaily Activities for Achieving Lasting Agility
Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.
PAUL J. MEYER
WHEN I WAS WRITING this book, it was hard—really hard—to avoid jumping straight to this material. The specific team-level practices described here hold the keys to so much amazing transformation that I wanted to write about it right away. I have, however, a very good reason for writing about practices last. Practices are powerful, but without the other supporting components their impact will be severely limited.
I see it all the time in teams trying to adopt Agile ways of working. They want a change, so they start implementing some of the ...
Get Mastering Marketing Agility now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
