PART 5TRANSFORMATIONThe Path from Here to There

In terms of technique, shu is a time for technical mastery in which you pass through the bulk of the art’s technical repertoire; ha offers an opportunity to research and apply those techniques; ri is the completion of something that is your own.

KAZUO CHIBA, AS REPORTED IN THE AIKIDO JOURNAL

WELL, HERE WE ARE. You’ve got all the pieces needed to transform your marketing operations into a lean, mean, Agile execution machine. You’re ready to create a shared foundation of principles around which you can organize teams and strategy. You’ve got a robust list of practices and change-proof processes to keep both your long-term perspective and your daily activities on track. So . . . what now? Where do ...

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