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Mastering Mobile Learning by Chad Udell

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Chapter 7The Business Case for Mobile Learning

John Feser

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We have just come out of one of the most severe economic recessions since the Great Depression, with unemployment higher than has been seen in decades and companies looking to cut costs in every way possible. In these circumstances, how can an investment in mobile learning make sense? In difficult economic times, training budgets are one of the first areas to be reduced or eliminated. Employees tend to be more focused on being heads-down and productive and doing their jobs than on taking training. Given this situation, how does a learning professional present a compelling case to management ...

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