Mastering .NET Machine Learning

AdventureWorks app

We will start by thinking about how we want to prevent users from abandoning orders based on low product reviews. One option would be to drop the review entirely. While this will prevent that undesirable effect of people dropping orders because of a low rating, it also prevents the desirable effect of people purchasing items based on a high rating. We could also hide the ratings for low-score items, but that would be seen through very easily. Another possibility is to lower the price of low-rated products, but lowering prices is anathema to most companies. Perhaps a better way is to have our site have knowledge of low-rated products and give people an incentive to order them by prefilling the amount that most people order for ...