Chapter 6. AdventureWorks Redux – k-NN and Naïve Bayes Classifiers
Let's jump back to AdventureWorks and put our software engineer hat back on. A couple weeks after your successful implementation of a model to improve high-margin bike sales to individual customers, the CEO comes to your desk and says, "Can you help us with a problem? If you were not aware, we started out as a bike-only company. Then, in May of 2013, we added additional merchandise to our product offering. Although it went well in the beginning, we seem to have plateaued. We want to try to push a bit harder in this area. Through some basic PowerBI reporting, we see that anywhere from 86 percent to 88 percent of the customers who buy a bike also buy additional merchandise at the ...
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