“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.”
Let’s review the process that we’ve covered so far. Step 1 is to create a title that is audience focused. Step 2 is to limit your key points to the top three, four, or five points. Step 3 is to insert proof or evidence that each of your points is true. When determining what evidence to include in your presentation, scan the list of 10 impact ideas and insert the ones that work best. All you really need is one piece of proof, but if you use a combination of two or three impact ideas, you will increase your credibility and become more persuasive.
Consider that each story, anecdote, or audience participation that you insert into your bullet points will take you between 1 and 2 minutes to deliver. So these three impact ideas should be the foundation that you use for each point. Use stories to convey facts and figures by telling the story behind the numbers. If you add in a quote or an analogy every once in a while, it should take your at least 3 minutes and maybe as long as 10 minutes to relay each of your key points. When you put it all together, your well-designed three-point talk will take between 10 and ...