Transforming data with intelligence (TDWI), an organization providing educational research material on data and BI, did extensive work in 2011 in researching and describing the dynamics of the newly emerging phenomenon of self-service BI. This is how its published report describes it:
Self-service BI is defined as the facilities within the BI environment that enable BI users to be more self-reliant and less dependent on the IT organization.
Self-reliance and reduced dependency are key here, as a shift from the classic BI model is evident, where the responsibilities of developing data analytics dashboards move away from IT and closer to the business. And this makes sense as the business itself is the body within the ...
