User types in self-service

With the introduction of self-service to BI, there is a segmentation of various levels and breaths on how self-service is conducted and to what extent. There are, quite frankly, different user types that differ from each other in level of interest, technical expertise, and the way in which they consume the data. While each user will almost be unique in the way they use self-service, the user base can be divided into four different groups:

  • Power Users or Data Champions: Power users are the most tech-savvy business users, who show a great interest in self-service BI. They produce and build dashboards themselves and know how to load data and process it to create a logical data model. They tend to be self-learning ...

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