In the business world, it’s common to distinguish between strategy and tactics, two terms borrowed from the military. Strategy refers to high-level decisions that fundamentally determine the landscape in which you operate. In military planning, strategy dictates where to move armies, how to attract and train armies, what kinds of weapons to invest in, and so on. In business planning, strategy dictates what markets to pursue, whether to invest in onshore talent or outsource, what new products to develop, and so on. By contrast, tactics dictate how to succeed on a small scale. In the military, ...
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