2 Costplus pricing and beyond


Cost-plus pricing and beyond

Cost-plus pricing

Client-driven pricing

Competition-driven pricing (market-driven)

How service firms compete

What next?

Client messaging

The competitive landscape – what is your market positioning?

New service launches – setting the market price

If you are to develop a successful pricing strategy for services then there are effectively two pillars: first, the method you use to calculate the price of your services and, second, how you competitively position your services.

The first pillar involves deciding how you will calculate the prices that you are going to charge your clients. There are three widely used techniques:

  • cost-plus pricing;
  • client-based pricing;
  • competitor-based ...

Get Mastering Services Pricing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.