9
Learning from industry
Pricing across the lifetime of a product
Add-ons and after care – double the profit
Unexpected extra costs and penalties
Price matching promises to (accidentally) stop competition
Power by the hour – changing the supply dynamic
In this chapter I’m going to look at the wide variety of pricing strategies and tactics of very disparate businesses. They might be consumer facing, transport, technology or industrial and I want to see if there are lessons that we can learn from the approaches that they have developed in order to survive and prosper.
Some of the most interesting lessons are about how you might deliberately vary the price of a service across ...
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