Chapter 4.  Posts, Pages, and User Interactions on Facebook

In a book about social media mining, the reader probably expects a chapter about Facebook. Launched in 2004, and initially limited to Harvard students, today Facebook is a multi-billion dollar company with nearly 1.5 billion monthly active users. Its popularity makes it an extremely interesting playground for data mining.

In this chapter, we will discuss the following topics:

  • Creating an app to interact with the Facebook platform
  • Interacting with the Facebook Graph API
  • Mining posts from the authenticated user
  • Mining Facebook Pages, visualizing posts, and measuring engagement
  • Building a word cloud from a set of posts

The Facebook Graph API

The Facebook Graph API is at the core of the Facebook ...

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