“There are two ways to do something—the right way, and again.”
Example 4.1
A few years ago, I was in Malaysia for discussing a large customer relationship management (CRM) transformation deal with a big corporation, along with members of our consortium. It was an intense week of research and customer meetings during the days, followed by preparations, discussions, and synchronization among consortium members late into the nights.
On the final day, there was a dinner event with all the consortium members and the customer’s senior team. During this event, the customer’s CIO addressed us to express thanks on behalf of her organization to all the people who had traveled from India, Sri Lanka, and Australia and spent ...
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