Reviews

(Ashish Pachory’s book on Business–Technology alignment) is a practical and useful guide to harnessing the power of Business–Technology alignment, which is an indispensable organizational requirement in this digital era. The book introduces the seven dimensions of alignment—culture, strategy, structure, process, intellect (innovation), function, and tactics—and explores their relevance as the building blocks of personal and enterprise success in the new era. Interspersed with simple and relatable examples, anecdotes, illustrations, tools, and exercises, the book is both interesting and pragmatic, having relevance for students and practitioners from all disciplines.

Dr. Bimal K. Malaviya

[Ph. D. Harvard University (Massachusetts Institute ...

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