Bringing digital innovation to an established company such as Volvo Cars requires carefully balancing new capabilities and core competencies.
Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane
In 2010, a small group of managers at the automaker Volvo Car Corp. assembled to craft a vision for the future involving wirelessly connected cars. They recognized that the company needed to renew its innovation capability to compete more effectively in an increasingly digital environment. Doing so, of course, was easier said than done. One problem was that many managers didn’t see a need to innovate digitally. Volvo Cars was a car manufacturer, after all, and not a digital business. ...