Chapter SeventeenApplying Business Skills to Managing the Instructional Design Function

This chapter discusses the importance of applying business skills to the instructional design function. According to The Standards, “professionals who are proficient in this competency understand how instructional design fits within the larger organization structure, and they operate within that structure to produce quality results. Work in organizations is assigned to various functions based on employee expertise and the work that the organization needs performed. Often, the assignment of work is both political and competitive. Professionals who succeed over time recognize the importance of working in a function with other professionals who:

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