Preface to the Fifth Edition

Instructional design has changed dramatically since the fourth edition of this book was published in 2008. Those changes were just as dramatic as what happened between the first edition of this book in 1992, its second edition in 1998, and its third edition in 2004.

Managers are trying harder than ever to improve human performance. In some respects, this pursuit of productivity improvement remains the modern business world's equivalent of the medieval quest for the Holy Grail. There are good reasons for improving performance. The competitive environment has never been more fierce. The outsourcing of products and services—including instructional design work—is taken for granted in many settings. And there is increasing ...

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