January 2016
Intermediate to advanced
9 pages
33m
English
article
Mastering the Market Intelligence Challenge
by Murali D.R. Chari, Kimberlee Luce, Inder Thukral, Syed H. Akhter, Janet Y. Murray, Robin Coulter, Sengun Yeniyurt, Janell D. Townsend, Marjorie A. Lyles, Clayton M. Christensen, Thomas Bartman, Derek van Bever, Mary C. Lacity, Leslie P. Willcocks, William R. Kerr, Ha Hoang, Frank T. Rothaermel, Christopher G. Worley, Thomas Williams, Edward E. Lawler III, Thomas H. Davenport, Stephan Kudyba, Teppo Felin
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Mastering the Market Intelligence Challenge
To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence.
Murali D.R. Chari, Kimberlee Luce, and Inder Thukral
WINTER 2017
Multinational corporations have invested huge sums in emerging markets — more than $3 trillion since 1998, by one estimate.1 Returns from these investments, however, have sometimes been disappointing. The Economist, for example, has reported that the return on emerging-market investments for the average multinational corporation has been “mediocre” and that some companies “have lost a ton of money.”2
Even when managers think they are performing well in emerging markets, they ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.