3
Understand the Real Problem
There is a difference between a problem and a solution. The solution is meant to solve the problem, but it can only do so if the problem is properly understood. The problem is that we don’t always know what the problem is.
Any software and/or hardware system, any consumer product, or any offered service exists to solve its customer’s business problem. If it fails to solve the customer’s problem, then it is useless. Some products are built to provide entertainment, and again, if they fail to entertain, they are useless.
The problem is that we don’t always know what the problem is.
And yet, each year millions—perhaps billions—of dollars are spent on projects that deliver solutions that fail to solve the right problem, ...
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