5
Goals-Scope-Stakeholders
The goals set down the desired future state of the customer’s business, along with the business advantage of meeting the goal. For example, it should be 15% faster or cost 12% less; it should take no more than 15 minutes on average to process a claim; it should provide a customer experience that results in a 40% retention rate. Scope is the problem space. It is the part of your customer’s business that is to be improved—fulfillment, patient tracking, monitoring production line temperatures, or whatever it might be. Stakeholders are the people who are involved in that part of the work—they do it, they know things about it, they are impacted by it, and they have ambitions for it.
The goals, scope, and stakeholders are ...
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