Chapter 23
Top Eleven Proven Ways to Grow Your E-Mail Marketing List
One of the best ways to grow your business is with e-mail marketing, and one of the most important things to do in e-mail marketing is to grow your subscriber list. More subscribers on your list means more potential new customers and business, and e-mail is a great way to keep both clients and prospects current on your business offerings.
Increase the number of people that you reach.
Try these strategies to get more subscribers and do more business online. Only you can determine how much time and effort to spend on these endeavors, but these tactics can help you grow your business and separate you from your competition.
Top 11 Proven Methods
1. Optimize current customer communications
2. Convert offline prospects to online prospects
3. Make use of industry e-mail newsletters
4. Use an e-mail appending service
5. Consider coregistration vendors
6. Sponsor an online event, or use an online tie-in
7. Make use of online marketing resources
8. Give your subscribers the tools to share
9. Send a postcard and convert people to online
10. Set up comarketing and cross-promotions
11. Become an online subject-matter expert
Proven Method 1: Optimize Current Customer Communication
Here are several ways to make use of various forms of customer communication on contact points and opportunities in order to help you grow your list:
1. Put e-mail newsletter sign-up forms on your home page and all other web pages ...
