Chapter 32
Ten Ways to Surf for Buried Treasure in Your Market
There are 10 steps I take to find out everything I need about a prospect. You probably haven't heard of most of these strategies. But this is some of the most important work you'll do for your business. The better the information you gather here, the more likely you will achieve the success you dream of.
Buried Treasure Finder 1: Build a Better Keyword List
If you don't know which keywords represent 80 percent of your market, you need to figure it out. Your keywords are what bring your prospective customers to your site.
You need two resources: Google's keyword research tool https://adwords.google.com/select/KeywordToolExternal and KeyCompete (www.keycompete.com).
First go to Google's tool and type in your most popular keyword to see what Google recommends and the amount of traffic it receives. Choose the 10 most popular, relevant keywords.
Next, head to KeyCompete.com.
1. Type the first keyword you got from Google into the search box.
2. You'll see all the domains bidding for that keyword, so click on one of the top sites listed to see all the keywords that site is bidding on.
3. Write down any interesting keyword phrases—those you've never thought of—and click on them to see which companies are advertising with those terms.
4. Repeat with all 10 keywords.
At the end, you'll have a killer keyword list based on the efforts of your competitors.
Buried Treasure Finder 2: Stand on the Shoulders of Your ...
