Chapter 38

Twenty-One Creative Ways to Increase Your Facebook Fanbase

Mari Smith

A compelling, active Facebook fan page should be an integral part of your marketing plans. With its hundreds of millions of users and an average daily session time of 55 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you're a solopreneur, a large brand, or anywhere in between.

But, if you build a Facebook page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this chapter, I'll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Facebook changed the “Become a Fan” button to the omnipresent “Like” button—and a fan page is called a “Business Page” or “Facebook Page.” However, we can still call them fan pages and people who join are fans!)

The Big Myth

There's a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature (see Figure 38.1 ).

This strategy may not be that effective. I have seen many industry gurus complain that when they decline a fan page request, ...

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