Chapter 47
Crush It!
I've said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves. I've also said that in order to crush it you have to be sure your content is the best in its category. You can still make plenty of good money if you're fourth-best in a category, or ninth-best, but if you really want to dominate the competition and make big bucks, you've got to be the best. Do that, be that, and no one will be able to touch you.
With one exception. Someone with less passion and talent and poorer content can totally beat you if they're willing to work longer and harder than you are. Hustle is it. Without it, you should just pack up your toys and go home.
Now, I'm betting that most people who pick up this book consider themselves hard workers. Many are probably just sick of the killer hours and inflexible schedules and demanding bosses often found in the corporate world and think entrepreneurship will somehow be less taxing. I hate to disappoint, but if you're looking for an easier time here, you're barking up the wrong tree. There might be a little more flexibility to your day, should you be at liberty to devote yourself full-time to building your personal brand, but otherwise, assuming you're doing this right, you'll be bleeding out of your eyeballs at your computer. You might have thought your old boss was bad, but if you want your business to go anywhere, your new boss ...
