chapter THREE
Not A, Not R—It’s AR
Chapter Two provided you with a broad perspective on how we think turbulence has become endemic, how its consequences pose critical challenges, and how managing turbulence sometimes calls for counterintuitive actions. We did our best to make concepts and ideas accessible by providing a historical and conceptual foundation for understanding how we have now arrived at this point. Unfortunately, the management literature regarding environmental turbulence is still just too academic to be of practical help. While we academics argue among ourselves about how to best measure turbulence, the conditions facing all of us certainly feel turbulent.
The argument advanced in Chapters One and Two makes the case that rapid, ...
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