Chapter 7. Social Media and Culture

Not too long ago, it seems, we drove to our nearby office, performed our job responsibilities for the civilized hours of 9 to 5, and then returned home to spend time with friends and family. The lines between work and home were clear: business was business and personal was personal.

All that changed with the acceptance of telecommuting, flextime, work-from-home positions, and the always-on connectivity of mobile devices. Traditional lines between business and personal are nearly gone now. A paradigm shift, to be sure, and one that social networking takes one step further: Your entire persona, both personal and professional, can now often be found in one online profile or blog site.

So how does this ...

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