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Mastering Unreal® Technology, Volume I by Jeff Wilson, Zak Parrish, Jason Busby

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Introduction

More than 4,000—that’s the number of text messages my friend’s 18-year-old daughter recently logged on her cell phone…in a single month! “Not unusual” was his casual reply when I expressed my amazement at the number.

The generation coming of age since the turn of the last millennium—including my friend’s daughter—uses technology as no generation before it has done. “Millennials,” also called “The Net Generation” or “Generation Y” (typically anyone born after 1977[1]), are not limited to any particular country, region, or culture. In India they’re the up-and-coming generation, now more than 300 million strong, and referred to as “Zippies.”[2] This new generation is found on every continent, wherever a cell phone signal or Internet ...

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