Mastering WooCommerce - Second Edition

9

Speeding Up Your Store

When you’re running any sort of website, speed is important. But this is even more important with e-commerce where users are browsing pages, adding items to their cart, filling out checkout fields, and, most importantly, paying you.

To illustrate just how important this is, take a look at this statistic: 63% of shoppers bounce when page load times exceed 4 seconds (source: https://www.ecommercespeedhub.com/site-speed-standard-2022).

That’s over half of your audience! And if you’re not careful, your site can take much longer than 4 seconds to load.

Another statistic: a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds (source: https://packt.link/bPo2w).

Here’s a little math ...