A simple word mark and “glow” are the basic elements of the Sundance Institute identity. The glow represents the sun, energy, light, and film. The custom letterforms are modern, but refer to Sundance’s western heritage, as in the horseshoe U.
ADAMSMORIOKA, INC.Sean AdamsBeverly Hills, California, U.S.A.
My partner, Noreen Morioka, and I have been called the new Ray and Charles Eames, the new Donny and Marie, and the Paris Hiltons of Design. Comparisons aside, we lead a team working in multiple media creating vibrant, clear, and at times, humorous ...
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