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Seven million people enjoy Pleasure Beach, an amusement park which has over 130 attractions. The park has a dozen roller coasters, including Europe’s highest and fastest roller coaster, and cabaret, circus, and ice shows. The identity reflects Pleasure Beach’s history but updates the forms for a younger attitude.

JOHNSONBANKSMichael Johnson, London, United Kingdom

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Some designers believe that the hand of the designer should be invisible and no style should be imposed on a client. The other side of the coin is to use one unique style on all projects. ...

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