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Masters of Design: Corporate Brochures by Sean Adams

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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:23
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:23
, created for the
noted research company,
is based on editor/author
that companies can be
humanitarian, holistic,
The design world is littered with people who talk about strategy,
volumes of data. Unfortunately, much of this work stops there.
Nothing is designed or produced. Carin Goldberg is the stellar
example that keeps the design profession grounded. She will
not succumb to meaningless verbiage and the buzzword
. Goldberg is pragmatic and straightforward. She will tell
the client what they need to know, and she will tell it honestly.
cult to access. It is not frilly or fussy. It is not self-serving
or overbearing. It is lucid, playful, coherent, and crystal clear.
and sustainable and still
make money. The publica-
tion focuses on making
more with less and building
customer loyalty through
these good corporate
citizenship practices.
Carin Goldberg
23
CARIN GOLDBERG DESIGN
BROOK LYN, NEW YORK , USA
OPPO SITE
The Gallup Management
Journal, created for the
noted research company,
is based on editor/author
Jessica Korn’s concept
that companies can be
humanitarian, holistic,
Carin Goldberg Design Brooklyn, New York, USA
Thomas Edison said, “Vision without execution is hallucination.
The design world is littered with people who talk about strategy,
use terms such as, “paradigm shift,” and are good at producing
volumes of data. Unfortunately, much of this work stops there.
Nothing is designed or produced. Carin Goldberg is the stellar
example that keeps the design profession grounded. She will
not succumb to meaningless verbiage and the buzzword
du jour. Goldberg is pragmatic and straightforward. She will tell
the client what they need to know, and she will tell it honestly.
Her work is as levelheaded as her personal style. It is not
difcult to access. It is not frilly or fussy. It is not self-serving
or overbearing. It is lucid, playful, coherent, and crystal clear.
and sustainable and still
make money. The publica-
tion focuses on making
more with less and building
customer loyalty through
these good corporate
citizenship practices.
Carin Goldberg
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:24
001-047_C52241.indd 24 7/15/09 10:36:16 AM
RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:24
24
MASTERS OF DESIGN Corporate Brochures
001-047_C52241.indd 24 7/15/09 10:36:16 AM
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:25
ation
ge:24
001-047_C52241.indd 25 7/15/09 10:36:19 AM
RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:25
ation
ge:24
Carin Goldberg Design
25
LEFT AND OPPOSITE
Covers and spreads for the
The Gallup Management
Journal work cohesively
with content to prove that
a more humanistic busi-
ness approach is viable
and credible by measuring
the ideas using research
and polling data. The
Journal is a marriage of
tangible data, Korn’s ideas
and Goldberg’s playful and
lively touch to create an
accessible communication.
001-047_C52241.indd 25 7/15/09 10:36:19 AM

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