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Masters of Design: Corporate Brochures by Sean Adams

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RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:32
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:32
SHINMURA DESIGN OFFICE
TOKYO, JAPAN
LEFT
Norito Shinmura
MASTERS OF DESIGN Corporate Brochures
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a
tion
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RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:33
a
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:33
following the philosophy
of earth-friendliness,
aging, and basic products.
The poster series follows
one page, as opposed
ce in 1995.
and minimal images seen at a large scale communicate in a visceral
to determine the exact message. The values and tone of each client,
however, is unmistakable.
to a large publication.
Cooperative Association
in the sea are linked to
the forest.
33
OPPO SITE AN D ABOV E
Muji is a company
following the philosophy
of earth-friendliness,
simple and efficient pack-
aging, and basic products.
The poster series follows
this philosophy; it is
one page, as opposed
Norito Shinmura established Shinmura Design Office in 1995.
Shinmura’s approach favors posters and singular images to convey
a client’s message. In opposition to the expected publication, his bold
and minimal images seen at a large scale communicate in a visceral
and direct manner. His work is unique and crisp, and allows the viewer
to determine the exact message. The values and tone of each client,
however, is unmistakable.
to a large publication.
The imagery reflects
Muji’s values. Posters
for Yamaguchi Fisheries
Cooperative Association
communicate that fish
in the sea are linked to
the forest.
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:34
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:34
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RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:35
a
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:35
These posters promote
publication of writing.
The series expresses the
content of the publication
graphically, using various
kinds of materials.
ce
35
ABOVE, OPPOSITE
AND PAGES 36 37
These posters promote
Yasei Jidai, a monthly
publication of writing.
The series expresses the
content of the publication
graphically, using various
kinds of materials.
Shinmura Design Office
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:36
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:36
MASTERS OF DESIGN Corporate Brochures
36
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