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Masters of Design: Corporate Brochures by Sean Adams

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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:39
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:39
Serif has a simple mission,
to publish books that
designed all covers since
in 2002.
that each of our senses provides input that is then translated
into a singular impression. This is the basis of common sense.
is not based on layers of conceptual theory or oblique
pieces of information, and translates this into powerful and
meaningful work. The pragmatism is apparent in the forms.
The unembellished typography and imagery in other hands
minimal elements create a dynamic communication that
is unmistakable. This, again, is purely common sense.
Berlin, Germany
39
PENTAGR AM
BERLIN, GERMANY
OPPO SITE
Serif has a simple mission,
to publish books that
last. Justus Oehler has
designed all covers since
the publisher’s founding
in 2002.
Seventeenth-century philosopher, John Locke, proposed
that each of our senses provides input that is then translated
into a singular impression. This is the basis of common sense.
Pentagram partner, Justus Oehler approaches design with
common sense. His attitude toward corporate communications
is not based on layers of conceptual theory or oblique
concepts. He asks basic questions, collects disparate
pieces of information, and translates this into powerful and
meaningful work. The pragmatism is apparent in the forms.
The unembellished typography and imagery in other hands
might be plain, but Oehler transforms these. Combined,
minimal elements create a dynamic communication that
is unmistakable. This, again, is purely common sense.
Pentagram • Berlin, Germany
Justus Oehler

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