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Masters of Design: Corporate Brochures by Sean Adams

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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:180
CHEN DESIGN ASSOCIATES
SAN FRANCISCO, CALIFORNIA, USA
LEFT
Joshua Chen
MASTERS OF DESIGN Corporate Brochures
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Associates is committed to a process of collaboration, education, and
essence of the client and how what distinguishes them from the pack.
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For twenty years, Chen Design Associates has created work that
expresses the genuine and the necessary, the illuminating and the
unexpected. “Almost anyone can shuffle a logo across a slate of
different media and call it a campaign,” says Chen. “Telling your best
story gets your business noticed. Telling it in bold and authentic terms
keeps your audience riveted, and loyal.” The work is guided by design
thinking grounded in the particular needs of each client. Chen Design
Associates is committed to a process of collaboration, education, and
dynamic invention. Intelligent risk-taking is countered with the skill to
build consensus from divergent views. The finished product is about the
essence of the client and how what distinguishes them from the pack.
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PAGES 180–181
Chen Design Associates’
concept for the California
Pacific Medical Center
annual report demon-
strates how the center is
an integral part of the San
Francisco community. By
using the theme “We Live
Here,” Chen reinforced
the notion of California
Pacific Medical Center
as an integral part of the
wellness of the community.
Using panoramic photog-
raphy, the story is told of
how the medical center
is an unseen, underlying
connection shared by
many people going about
their daily lives. Portraits
showcase the experiences
and personalities of
individuals well beyond the
expected titles of patient,
doctor, volunteer, and staff.
MASTERS OF DESIGN Corporate Brochures
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The exhibition at the
Pasadena Museum of
to showcase the most
innovative and excellent
international design center.
Chen Design Associates
research, asset manage-
ment, art direction, design
development, illustration,
100-page, perfect-bound
created in record time
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OP PO SIT E AN D A BOV E
The exhibition at the
Pasadena Museum of
California Art was juried
to showcase the most
innovative and excellent
work created in California,
and to raise awareness
of California’s role as an
international design center.
Chen Design Associates
directed the project from
start to finish: writing,
research, asset manage-
ment, art direction, design
development, illustration,
and production. The
100-page, perfect-bound
exhibition catalog was
created in record time
from start to finish and is
printed entirely on premium
uncoated recycled paper.
Chen Design Associates
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MASTERS OF DESIGN Corporate Brochures
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