A different kind of matchmaker.
Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you’ll need in order to navigate this appealing but confusing world.
Table of contents
- Title Page
- Table of Contents
- Part I: Economics and Technologies
- Part II: Building, Igniting, and Operating Matchmakers
- Part III: Creation, Destruction, and Transformation
- About the Authors
- Title: Matchmakers
- Release date: May 2016
- Publisher(s): Harvard Business Review Press
- ISBN: 9781633691735
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