May 2016
Intermediate to advanced
272 pages
7h 20m
English
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Chapter 2
The “Grab All the Eyeballs” Fallacy
How One-Sided Analysis Led Many Dot-Coms Astray
When Chuck Templeton started out, his investors told him, “grab all the eyeballs you can and figure out how to monetize them later.”1 For OpenTable, that meant signing up as many restaurants as possible anywhere there was interest without worrying about how that would translate into revenue; after all, isn’t that what venture money is for? Chuck’s first successor as CEO took that advice to heart. It almost destroyed the company.
Other dot-coms that followed this advice weren’t so lucky. Most didn’t see the other end of 2001. The new economics of multisided platforms has revealed why that, and a lot of other business advice, is often wrong when ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.