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Matchmakers
book

Matchmakers

by David S. Evans, Richard Schmalensee
May 2016
Intermediate to advanced
272 pages
7h 20m
English
Harvard Business Review Press
Content preview from Matchmakers
Chapter 9
Fakesters and Fraudsters
Governing Bad Behavior by Platform Participants
Lindsay Lohan got busted in late 2008.1 It wasn't for driving drunk, doing coke, or lifting jewelry. Facebook caught the actress posting under an assumed name, a violation of its policy. The social network didn’t kid around. It didn’t offer probation, house arrest, or a nice jail cell as the City of Los Angeles did two years later. It just kicked her out. “All I can think is,” she wrote on her blog, “WHO is running this site? And how can they just ‘disable’ my account without first, sending me a warning notice, or AT LEAST asking me some account verification questions.”2
Expelling the star of Mean Girls was all in a day’s work for Facebook’s “User Operations” ...
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Publisher Resources

ISBN: 9781633691735