Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Praise for Maximize Your Social

“Neal Schaffer is one of the few true expert strategists in this vast new social media reality we live in.”

—Pepe Aguilar

Eight-time Grammy-winning artist;

President of Green Dream Social

“Neal Schaffer is one smart cookie. So take a bite out of his new book, Maximize Your Social. And while you’re chewing, rework your social media strategy!”

—Brian Carter

Author of the international best-seller The Like Economy:

How Businesses Make Money with Facebook

“Neal Schaffer understands that social media and marketing were not invented in a vacuum, and that if we bring to our understanding of the communications revolution many of our former skills and ideas about business, we can actually succeed at this new game with a minimum of trauma.”

—Robin Carey

CEO, Social Media Today

“As a fellow Forbes Influencer, I’ve had the opportunity to watch Neal’s acumen in action. In this new book he brings the social media message to large organizations, and gives today’s busy executives the tools they need to embrace social media. After you read his book, you’ll understand where the ROI is, and how to sell it.”

—Marsha Collier

Author of The Ultimate Online Customer Service Guide:

How to Connect with Your Customers to Sell More

“Neal is one of the smartest social media marketers on the planet. His ability to combine technical expertise with a holistic approach to social is what really makes him a standout. Every time I get the chance to speak with him I learn something ...