July 2011
Intermediate to advanced
224 pages
5h 9m
English
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7. Response Planning and Management
A lead-generation campaign is composed of two parts: planning the campaign and managing the responses that come in as a result. Sometimes, the first part is called the front end and the second, the back end. Different companies use different terms and conventions, but to most marketers, there’s no ambiguity about which part is sexier, cooler, or more fun. The front end—where creative strategies, compelling offers, eye-catching graphics, and snappy winning messages are crafted—wins hands down.
But surprise: The boring old back end is where your business future lives. The back end has so much leverage that even small improvements can have immediate, significant results on the return on investment (ROI) of lead ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.