Maximizing The Enterprise Information Assets

Appendix A

Initiating the Process

All new philosophies and approaches to management require some effort to introduce. New quality programs require some formal training for many managers and employees. Redirected marketing strategies are initiated with an executive retreat. These grand and formal inaugurals are dramatic but inappropriate for instilling the idea of information as an enterprise asset. Effective information assets management proceeds in small, steady steps with the knowledge that the journey is never-ending.

This appendix is a set ...