Maximizing the Value of Consulting

Chapter 6A Logical Approach to Measure Impact and ROI for Projects

Consultants must address several important accountability issues. For example, a consultant might ask, “What is my role in measuring the impact and ROI? How should I approach evaluation? Is a credible process available? Can it be implemented within my resources? What are the consequences of a negative ROI? What would happen if I do nothing?” These and other critical questions will need attention. This chapter explores each issue and makes the case for consultants to adopt a more comprehensive measurement and evaluation process, including measuring the ROI. A rational, credible approach to measurement and evaluation is presented, showing how the process can be applied within the resources of the consulting team. It shows the various elements and issues needed to build credibility with a proven process. This is an overview of a micro scorecard to show the value of a consulting project, one consulting project at a time. More detail will be presented in the next chapters.

The Case for ROI

Developing a balanced set of measures, including measuring ROI, has already earned a place among the critical issues in the consulting field. The topic appears on conference agendas and comes up at professional meetings. Journals and newsletters embrace the concept with increasing print space. Several consulting experts are recommending ROI calculations. Even top executives have increased their appetite for ROI information, particularly ...