Maximizing the Value of Consulting

Chapter 15Reporting Results to Key Audiences

With data in hand, what's next? Should the data be used to modify the project, change the process, show the contribution, justify new projects, gain additional support, or build goodwill? How should the data be presented? The worst course of action is to do nothing. Communicating results is as important as achieving results. Achieving results without communicating them is like planting seeds and failing to fertilize and cultivate the seedlings—the yield simply won't be as great. This chapter provides useful information to help present evaluation data to the various audiences using a variety of reporting methods.

Communicating Results: Key Issues

Communicating results is a critical issue in consulting. While it is important to communicate achieved results to interested stakeholders when the project is complete, it is also important to communicate throughout the consulting project. Routine communication ensures that information is flowing so that adjustments can be made and so that all stakeholders are aware of the success and issues surrounding the consulting project.

Communication Is Necessary to Explain Contributions

The contribution of the consulting project involves the six major types of outcome measures, a confusing issue at best. The varied target audiences will need a thorough explanation of the results. A communication strategy including techniques, media, and the overall process will determine the extent to which they ...