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CHAPTER 13

The Law of Social Validation

The Art of Social Pressure

One dog barks at something, and a hundred bark at the bark.

—CHINESE PROVERB

Social validation is all around us. For example, when something strange happens on an airline flight, most look to the flight attendants to see whether they should panic. If there is a strange noise, we look at their reaction; if they stay calm, we tend to stay calm. I was on a flight that hit an air pocket, and the plane dramatically dropped. As the airplane fell, a flight attendant screamed, turned white, hurried to her seat, and buckled up. What do you think happened to the passengers? After seeing ...

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