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Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams, 2nd Edition by Dan Sherman

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Chapter 8: Your Social Influence Circle: Searching for and Contacting People

 

 

 

We’ve spent a good bit of time dealing with how to optimize your profile with keywords so you are found for opportunities. Now that you have created a profile that will show up high in LinkedIn search results, and you’ve made sure it’s value oriented so that when people visit it, they will want to learn more about you, let’s talk about the proactive side of LinkedIn: finding and contacting people.

First, expand your thinking about the people you can find on LinkedIn. Don’t think of it as only a place to find customers, although that may be your primary focus here. You can also find partners to work on projects who may be interested in lead sharing. For example, ...

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