Chapter 9: Power in Tribes: Joining and Creating Groups
You’ve heard the saying, “Birds of a feather flock together”? That old saying definitely applies to LinkedIn. The millions of professionals who have joined the site have aligned themselves into a dizzying array of combinations: there are corporation groups, alumni groups, nonprofit groups, professional groups, networking groups, city groups . . . a million of them in every language under the sun from Croatian to Slovak to Chinese to Polish. There are also groups to help you become better at LinkedIn (not so subtle plug: I own one called “Link Success with Dan Sherman”).
What that means for you is an incredible opportunity for prospecting and finding exactly the right person you want ...
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