Chapter 10: Good Company: Create Your Company Page and Follow Other Companies
When you register for LinkedIn, you do it as an individual, and most of your activities will be in branding You, Inc. as the leading expert in your field. That’s because whether you work for yourself or for a company, you need to build your network and establish yourself as a thought leader every day. This will bring you business if you work for yourself, and it also prepares you to receive new opportunities if your job goes the way of the pay-phonebooth manufacturers (just where does Clark Kent change into Superman these days?).
But that doesn’t mean there isn’t a place for company profiles on LinkedIn because there is, and it’s a very important area to get ...
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