Chapter 14: The Daily Approach to Success on LinkedIn




As you know by now, I’m an advertising guy, and I love good ad slogans. This one from the Navy recruitment ads from years past best sums up this chapter: “It’s not just a job. It’s an adventure.”

That’s the way I look at LinkedIn. Every day I log on and I’m not sure whom I am going to meet, who’s going to contact me with an opportunity, who is going to teach me something I need to learn, or who is going to lead me to a new resource that helps boost my business. It’s an adventure because I constantly meet people from around the world while sitting at my computer, and many of these people I will learn from. I may end up partnering with some of them or providing them with solutions to ...

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